the avantguardian is an online magazine with features on the finest in fashion, art, design, photography and architecture. We aim to bring you a curated selection of trending (avant) and in-depth (guard) stories through captivating content. In addition, we produce our own editorial features around the world. 



Creative director and Editor-in-chief Igrien Yin Liu
Creative content Emma Levay
Trend forecast Ellen Liu



the avantguardian is created by our Creative director and Editor-in-chief Igrien Yin Liu. Igrien is a tax lawyer turned photographer. Her works have been published in media such as Dezeen, Azure, Elle and Condé Nast Traveller and included in her project list are Lancôme, Chanel, Cathay Pacific, LVMH and de Bijenkorf. In 2016 Igrien was awarded the Creative Content Icon Award by Zalando. In 2017, Igrien signed with Lancôme to become a Lancôme ambassador. 



In 2018 Igrien started Studio Igrien, a boutique creative agency specialising in creating visually captivating and lasting brand stories for luxury and high-end brands. the avantguardian is powered entirely by Studio Igrien. Connect with us for our consulting and visual storytelling services on info@igrien.com.