Change The Narrative

The Avantguardian

Amsterdam, The Netherlands


personal | 3 October 2016

The Avantguardian

We’ve got some exciting features lined up for this week. Our feature post is a collaboration with Westwing. We created a post about minimal interiors – and used my home as an example (love minimal). I had so much fun creating this post but it was a nightmare having to clean up the table top for this (it’s usually a bit of a mess, softly put). In our life section, we’re writing about how to balance work and personal life. I wanted to have this career piece out because it’s something that I’ve struggled with for a large part of my career. From our style category, we have a feature post with Chanel – we’re featuring their gorgeous red fall collection this week. I’m obsessed with their red eye shadow palette! Lastly, if you’re looking for some vegetarian inspiration, we’ve got you covered with our piece about the Sidney Schutte and Jason Pan collaboration that was hosted at the Waldorf Astoria this weekend.

I wish you all a great week – we will be back again next Monday with new posts (including an exciting feature about our Ruinart experience). In the mean time, don’t forget to keep an eye on our instagram for more frequent updates. See you all in a week.



How the hell did we get to October – honestly, where did time go? I can’t remember anything memorable I did this year other than go to Hong Kong in March and Mallorca two weeks ago. Everything before and between that is a blur (did it even happen?). This tells me that I am either truly becoming the old hag I feared I would become at age thirty, or I just haven’t been trying my best at doing anything relevant.

But then, what is relevant? For the longest of time I thought being relevant meant being a slave to the corporate system. Being able to say ‘I have a job’. Having a paycheck come in every end of the month. Going up the social ladder, renting a fancy apartment in a fancy neighborhood only to just spend the entire weekend staying at home slaving away behind the computer. What does all of it really mean when you pass thirty-five and you’re on the verge of a burnout and no amount of money in the bank can change it for you.

I’ve seen so many around me who were torn between the choice of staying at their (meaningless) job or quitting and starting elsewhere and risking failure. Nobody wants to go for failure obviously, but why is that even a choice? At the end of the road, it all boils down to one question and one question only: have I lived well enough for me to go now?

And if you’re asking yourself that question now already, then the answer couldn’t be clearer.

We’re part of a generation much too frequently described as entitled and lazy and we’re being told that our ‘quarter life’ crises is a product of our spoiled upbringing. I’m not denying that this is true – for a great part of the millennial generation, whining and demanding sympathy is a daily occupation. But it’s not what defines us. Or at least, it shouldn’t be. Our generation has brought forth the most and youngest entrepreneurs in history ever and that is something we should be proud of. That’s what should define us. We’re a generation of tech-savvy, social individuals, who aren’t afraid of a challenge and who – above all – are passionate about what we do.

We can change the narrative.

The Avantguardian