Luxury lifestyle blogger Amsterdam


Igrien is a tax lawyer turned photographer and content creator based in Amsterdam.

Her photography work has been published in (online) media such as Dezeen, Azure, Yellow Trace and Metro Nieuws.

The Avantguardian is a luxury lifestyle blog that showcases Igrien’s photography work as well as her love for fashion, beauty, food and travel.

Her goal is to inspire women to live, well, dress well, travel well and live well. Packaged in visually stunning images and captivating writing.

Igrien was recently awarded the Creative Content Icon Award by Zalando. An award that recognizes creative talent among influencers.

As of 2017, Igrien has signed with Lancôme to become a Lancôme ambassador.


The Avantguardian is a luxury lifestyle blog by photographer and content creator Igrien. The site is a curated edit of editorials on style, beauty, travel and food. The Avantguardian covers trend based (avant) and in-depth (guard) topics through visual storytelling. 

On The Avantguardian we focus on creating content that consist of exceptional imagery and captivating writing. We believe that, in order to successfully reach an audience, you need to create campaigns that are inspiring, alluring and timeless. Only then will you have valuable online content. Sponsorships and campaigns are only considered when aesthetics and visions are aligned.

We have created content for Cathay Pacific, Ruinart, La Mer, Zalando, Rosefield Watches, Bobbi Brown, Chanel, The Upper House, Shangri-La Hotels, Taittinger Champagne, The Langham and more.

Luxury lifestyle blogger Amsterdam

The Perfect Christmas Dinner

Luxury lifestyle blogger Amsterdam


Press | For sponsorships, projects, collaborations and other press related inquiries, shoot us an email at

Image licensing | All images found on The Avantguardian are created by and for The Avantguardian. For image licensing and the usage of photos created by Igrien, email

General | For all other inquiries,