The Avantguardian is an online luxury lifestyle magazine with a curated edit on style, beauty, travel and food.

Editorials on The Avantguardian cover trend based (avant) and in-depth (guard) topics through visual storytelling. 


The Avantguardian was created by Igrien, tax lawyer turned photographer.

Her photography work has been published in (online) media such as Dezeen, Azure, Elle and CondéNast.

In 2016 Igrien was awarded the Creative Content Icon Award by Zalando.

In 2017, Igrien signed with Lancôme to become a Lancôme ambassador.

As of 2018, The Avantguardian is part of Studio Igrien, a creative agency specializing in (online) content creation.

Luxury lifestyle blogger Amsterdam

Cathay Pacific Fly And Stay Ritz Carlton Hong Kong


The Avantguardian collaborates with brands that are in line with the vision and style of The Avantguardian. In the past, we’ve collaborated with Cathay Pacific, Ruinart, La Mer, Lancôme, Zalando, Chanel, NARS, Bobbi Brown, The Upper House, Moët & Chandon, Shangri-La Hotels, Calvin Klein, Mandarin Oriental and more.


Press | For sponsorships, projects, collaborations and other press related inquiries, shoot us an email at

Image licensing | All images found on The Avantguardian are created by and for The Avantguardian. For image licensing and the usage of photos created by Igrien, email

Studio Igrien | For inquiries regarding photography and content creation, email us at

General | For all other inquiries,

The Avantguardian Igrien


We’re expanding our team in 2018 and will be taking applications for the following positions (Amsterdam only):

Content editor

Creative assistant

Email us at for more information.