LA Land



Los Angeles, USA
| 20 February 2017
Created for Zalando
Photography & art direction: Studio Igrien

Los Angeles Griffith Observatory View

Dreams of Gold

When you spend a week in Los Angeles, you’re bound to fall in love with the city. I’ve always considered myself to be a New York kind of girl. If I could live anywhere in the world, it’d be the concrete jungle of New York. But Los Angeles has an appeal too, though quite different from its East-coast adversary. It – for one – has the perfect weather. We don’t know good weather in the Netherlands. We only know rainy and less rainy. On the rare occasion that it is sunny, we go to the beach, even if it’s still sixteen degrees and windy. We don’t know when’s going to be the next time so we make sure we soak up all the sun we can. So sun, always welcome.

LA Land Gold Pleated Skirt Topshop

LA Land Gold Pleated Skirt Topshop

Two – it’s the city of dreams. I reckon that nowhere else in the world you’ll find a more concentrated group of aspiring actors, writers, composers and directors clustered together than in Los Angeles. Lured by past glories and the glamorous lives of the Hollywood elite, they hope to follow in the footsteps of their heroes. And this relentless force of ambition feeds the city with an energy of hope – a the-sky-is-the-limit mentality of making the impossible possible.

The magic of which is irresistible by the way, even for a sober-minded Dutch girl. I found myself considering an LA life all of a sudden, for the slim chance of one day marrying directing Ryan Reynolds in a feature film. One day.

Wearing: Topshop foil skirt, Even & Odd body top, The Kooples short sleeve blazer, Super sunglasses (similar here).

The La La Land effect

My love for Los Angeles has – of course – nothing to do with the fact that I have just watched La La Land and that I am completely enamored by it.

Perhaps its the songs, perhaps it’s the story, perhaps it’s Ryan Gosling (also known as husband #2 the other Ryan). All I know is, I want to run away with my own Sebastian, do a dancing session on the hills of Griffith Park, go to an underground jazz club in West Hollywood and gaze at the sun setting in Pasadena.

LA Land You Are The Star Mural

Chilling with the in-crowd…

The LA look

Dreamer or not – Los Angeles is a vibrant city with stunning cinematic cityscapes. And every neighborhood calls for a different mindset and wardrobe. To make sure you rock your LA looks, here’s some tips (as well as some suggestions of hip instagrammable places!).

Glamorous in Downtown LA and Silverlake
Start your day in Downtown Los Angeles by having breakfast at the famous Bottega Louie. Their macarons are pure magic (as well as their lobster hash). Stroll around in the neighborhood and make your way up to the all hip Silverlake. There’s a ton of coffee places here. We loved Alfred Coffee and (my favorite) Go Get Em Tiger. If you get hungry on the way, stop by Sawyer for their signature avocado toast. Take the shuttle bus up to the Griffith Observatory and enjoy the stunning LA sunset (has great views as well on the city).

As for the look, I’d go for a classy number. Something that fits the fashionable parts of Downtown and makes you fit in with the hip locals of Silverlake. But you’re ending the night on a romantic way, so you want a touch of femininity as well. I’d go with a pleated skirt with a sassy black top and a blazer to add a casualness to it. If you really want to steal the show, add some golden details to your look. Maybe like Mia, you’ll be dancing the night away in Griffith Park as well with your own Sebastian.

LA Land Topshop Star Blouse

LA Land Tommy Hilfiger Gigi Hadid Leather Skirt

LA Land Tommy Hilfiger Star Pumps

LA Land Tommy Hilfiger Gigi Hadid

Topshop Catseye Satin Trainers

LA Land Jeff Koons Dog Balloon

Aigner Lucy Bag Multi Colour

Artsy in Fairfax, Mid-City and Korea-town
Los Angeles is home to many museums and there’s a lot of art to explore. From murals in Hollywood like You are the star (above) to colorful graffiti works in Downtown, Melrose and Venice – you won’t find more artsy streets anywhere else in California. If you want to go museum hopping, I’d recommend going to The Broad. There’s currently an installation (the Infinity room) by Yayoi Kusama that is popular right now. Don’t want to wait hours in line for that? Walk around in the museum and you’ll find some famous contemporary artworks from Jeff Koons, Takashi Murakami and Roy Lichtenstein as well. Stop by Grand Central Market for lunch and grab a boba at Pearl’s Finest Teas before heading to LACMA. Here you’ll find the famous Urban Light installation by Chris Burden. On weekends there’s a flea market in Fairfax that is a popular spots for vintage lovers. End the day in Korea-town at the Boiling Crab (a unique seafood eating experience we need to bring to the Netherlands)!

For an artsy look, go with a chic printed skirt and pair it with a cute and colorful bag and hip shiny satin sneakers so you can walk the museums and markets comfortably.

Los Angeles Disney Concert Hall

LA Land Zalando

Los Angeles Bates Motel Silverlake Vincent Lamouroux ProjectionLA

Los Angeles Go Get Em Tiger Coffee

Hipster chic in Melrose, Beverly Hills and Venice Beach
On a sunny day, hit Melrose Avenue for a morning walk. Start at Paramount Coffee Project and go (window) shopping at Vivienne Westwood, The Row and Chloe. Over at Paul Smith, there’s the famous pink wall where you can take a photo for instagram (DSLR’s not allowed though. Continue down the road and visit one of my favorite shops, The Line. The Apartment by the Line is great source of inspiration if you’re remodeling your home. The interior design is spot on. Head over to Beverly Hills for lunch at Catch (where there’s a chance you’ll bump into a celebrity) and do some more (window) shopping. And when you’re done, do some actual shopping at one of the hippest streets of LA, Abbott Kinney in Venice. Find shops here like rag & bone, Kit & Ace, and Aesop. There’s a ton of good coffee places here as well, like Intelligentsia Coffee and Blue Bottle Coffee. For a healthy bite, head over to Chaya (and order their wagyu and lobster sushi roll). Of course you’re going to want to end the night on Venice Beach. Watch the sunset and enjoy the Venice atmosphere.

We were in Los Angeles to attend the Tommy x Gigi fashion show in Venice. Venice Beach had turned into Tommyland frenzy. With a runway stage for Gigi, food trucks, candy carts, fun-fair attractions, various Tommy shops (where you could buy the collection after the show) and a concert stage for Fergie (who rocked the house), it was an epic night.

The Tommy x Gigi fashion show had some pieces that were definitely showstoppers. To create a similar look, pull out some statement pieces from your closet and pair it with items that highlight your eye-catcher. I went with star-studded Tommy Hilfiger pumps and a Tommy x Gigi short leather skirt to add length to my legs. For the day, I wore it with a starry blouse and when the show began, a low-cut top with frills.

Tommy Hilfiger Gigi Hadid Runway

Tommy Hilfiger Gigi Hadid Runway Fergie

LA Land LACMA The Avantguardian Igrien

Takashi Murakami The Broad

Minimal in West Hollywood and Marina del Rey 
Find yourself having some spare time? Visit the less touristy spots and discover hidden gems in West Hollywood. There’s lots of cocktail bars and rooftop pools here. Grab a lunch at the Mondrian hotel and go shopping at Cerre. If you love architecture, there’s the MAK Center for Art & Architecture you can visit. After WeHo, make your way to Marina Del Rey. You can book yourself a yacht cruise or just enjoy sunset with dinner by the water.

For an elegant minimal look, opt for a comfy neutral blouse and a leather skirt. This asymmetrical skirt by Asos (similar) adds an edgy quality to the look.

LA Land Marina Del Rey

California dreamin’

Wearing: Tommy Hilfiger vintage, Tommy x Gigi skirt, Super sunglasses (similar here)